 Introduction |
D&B Sales and Marketing Solutions help customers to achieve revenue objectives by improving results along each stage of the customer life cycle: |
- Acquiring new customers.
- Retaining existing customers.
- Servicing existing customers better.
- Growing the best customers.
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Products and Solutions |
Direct Marketing |
- Focused direct marketing campaigns via mail, courier, fax, e-mail and SMS.
- Identify prospect companies using multiple selection criteria.
- Designed to target decision makers, influencers or users at selected company.
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Lead Generation |
Using D&B dedicated call centres to help clients: |
- Generate short-term leads.
- Generate and nurture long-term leads
- Build a brand.
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Global Reference Solution |
- Brings together the power of D&B’s global data coverage and the insight of D&B’s corporate linkage in a single service.
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Hoovers Online |
- Delivers comprehensive company, industry and market intelligence that drives business growth.
- Coverage of over 25 million companies worldwide and 31 million decision makers.
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Export Marketing Solutions |
- Help find overseas buyers for products and services.
- Access information on actual overseas buyers by providing bill of lading information in USA/UK and emerging markets in Latin America.
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Data Build and Database Management Solutions. |
- Build customized information on prospects through tele-research.
- Allows clients to profile prospects and tailor-make their offering to them.
- Database Management Solutions help to cleanse, de-duplicate and integrate the client’s internal databases and enhance their value by appending accurate and updated D&B data.
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Customer Challenges |
- Maintaining up-to-date sales and marketing lists.
- Accessing relevant company and management information.
- Cleansing, analysing or updating customer information.
- Exploring opportunities within current customer base.
- Finding new customers and markets.
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D&B offer a range of services that help businesses analyse markets, locate prospects and manage customer relationships.
- Direct Marketing.
- Lead Generation.
- Reference Solutions .
- Export Marketing Solutions.
- Database Solutions.
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Solution Benefits |
Direct Marketing |
- Leverage D&B’s databases to help identify and target the right people at the right companies.
- Efficient delivery of direct marketing campaigns through multiple media.
- By tailoring the target market, achieve significantly increased response rates.
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Lead Generation |
- Create a close-loop Lead Management Program.
- Generate leads, forward to sales managers and partners.
- Monitor responses and collect feedback.
- Create inbound toll-free help desks, including recording and call drop tracking.
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Global Reference Solution |
- Manage risk more effectively.
- Assess total exposure/risk to any particular organisation
- Identify businesses trading from the same address, uncovering obscure risks and opportunities.
- Identifying ‘hidden’ exposure when dealing with more than one member of a group.
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Hoovers Online |
- Acquire New Customers.
- Identify companies that fit your criteria.
- Increase your prospect pool.
- Evaluate best potential in new markets.
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Grow Revenue |
- Build credibility with in-depth insight.
- Analyse competitors.
- Research corporate relationships.
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Save Time and Money |
- Industry experts do the work.
- Find all of the research, all in one place.
- Generate a consistent return on investment.
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Export Marketing Services |
- Identify new customers in USA, UK and Latin America.
- Qualify prospects by determining which of the buyers import the most products.
- Profile new prospects in these countries by examining their purchasing activity and supplier sources.
- Identify and qualify new distributors for products.
- Identify other products that you can export to your existing customers.
- Discover new international competitors for products as they enter USA and Latin American countries.
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Data Build Solutions |
- Available as stand-alone model or annual maintenance subscription.
- Identifies and builds information on specific segments such as leading Corporates, Group Companies, MNCs, Exporters, SMEs etc.
- Annual program provides a data feed of 10,000 tele-researched and re-validated companies each month for a 12 month period.
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Database Management Solutions |
- Cleanse, de-duplicate and integrate internal databases.
- Enhance value by appending accurate and updated D&B data.
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